
ALEXA Steps Out at NAB: Advanced Camera System Offers Highest Dynamic Range and ProRes Capture.
ALEXA is a compact, lightweight and affordable digital camera that will redefine the limits of motion picture capture with ultra-fast workflows and image quality akin to 35mm film. From major motion pictures and high end dramas to commercials, music videos and mainstream TV, ALEXA suits a wide variety of applications and budgets.
More than just a camera, ALEXA represents an entire image pipeline. By combining proprietary ARRI technology with ubiquitous tools from industry-leading partners, ALEXA stands alone as the most complete and powerful digital production system ever built. Read more.

TVlogic’s world’s first 3D OLED Monitor “TDM-150W” won a triple crown in the NAB 2010, the biggest broadcast exhibition in the world, which is held in Las Vegas from April 12. The awards are from 3 American influential Magazines: ‘Pick Hit Winner 2010’ given by Broadcast Engineering, ‘Star 2010’ given by TV Technology, ‘The Vidy Award 2010’ given by Videography Magazine

Canon introduces an important innovation in HD production portable lens, the HJ15ex8.5B KRSE-V. This is specifically intended to extend production flexibilities in mobile HD shooting of many forms. The lens embodies a built-in optical image stabilization system based upon Canon’s patented Vari-Angle Prism Image Stabilizer (VAP-IS) technology. Canon’s IS technology has been significantly improved over an earlier system deployed a decade ago in a standard definition lens. Rock solid imagery is ensured when the lens-camera system is subjected to a wide range of perturbation frequencies encountered by a camera operator who is shooting handheld while walking, running, or operating from a motorcycle pillion, within a moving vehicle, boat, or helicopter.

The Video 18 S1 and Video 20 S1 fluid heads can now be balanced even more quickly and easily than their predecessor models. The counterbalance, now increased to 16 steps, allows for especially fine adjustment. The Video 20 S1 now offers a minimum payload of two kilograms instead of seven, just like the Video 18 S1.
Wednesday, April 28th, 2010

Litepanels Focusable Fresnel Feature Breakthrough Technology with the new Sola series. Offering beam control of 70° to 10°, the revolutionary new daylight-balanced Solas provide the controllability and single-shadow properties inherent in a Fresnel light, but utilize just a fraction of the power of conventional fixtures.